The Advantages of Robotic Feed Pushing for Cows

In the ever-evolving world of agriculture, robotic technology has found its way into various aspects of farming, including dairy production. Robotic feed pushing systems have emerged as a revolutionary solution for improving feed management in dairy farms. These advanced systems offer several benefits that positively impact the well-being and productivity of cows. This article delves into the advantages of robotic feed pushing, focusing on the consistency and reduction of feed refusals, increased butterfat content, minimized sorting behavior, and enhanced performance of more timid cows.

Consistency and Reduced Feed Refusals

Robotic feed pushing ensures a consistent and timely distribution of feed to cows, eliminating the inconsistencies that can occur with manual feeding methods. Traditional feeding practices may inadvertently result in uneven feed distribution, leading to some cows receiving more feed than others. This inconsistency often leads to feed refusals, where cows selectively consume only certain components, compromising their nutritional intake. By implementing robotic feed pushing systems, dairy farmers can maintain a constant supply of fresh feed throughout the day, ensuring that all cows have equal access to a balanced diet. As a result, feed refusals are significantly reduced, promoting improved nutrition and overall health.

The Rovibec feed pusher Ranger Nitro - Verway farms, California (US)
The Rovibec feed pusher Ranger Nitro – Verway farms, California (US)

Increased Butterfat Content

An additional advantage of robotic feed pushing is its positive impact on butterfat content in milk. Consistent feed distribution and access to a well-balanced diet are key factors in achieving optimal milk quality. Robotic systems ensure that cows receive fresh, high-quality feed at regular intervals, which can positively influence butterfat production. By maintaining a steady supply of feed and minimizing feed refusals, robotic feed pushing helps promote consistent butterfat content in milk, which is highly valued in the dairy industry.

Minimized Sorting

Cows commonly exhibit sorting behavior when presented with a mixed ration, selectively consuming certain components while leaving others behind. This sorting behavior can lead to imbalances in nutrition and compromise cow health. Robotic feed pushing systems play a crucial role in minimizing sorting behavior. By consistently distributing feed, these systems discourage cows from picking and choosing their preferred components. As a result, cows consume the entire ration, leading to a more balanced and nutritionally complete diet. Minimized sorting ensures that cows receive the necessary nutrients, contributing to their overall well-being.

The Rovibec feed pusher Ranger-Ferme La Landrynoise, Québec (CA)
The Rovibec feed pusher Ranger-Ferme La Landrynoise, Québec (CA)

Improved Performance for Timid Cows

Timid or shy cows often face challenges in competitive feeding environments, where more dominant cows may monopolize access to feed. Robotic feed pushing systems create a more equitable feeding environment by ensuring that all cows have equal opportunity to access fresh feed. This equal distribution reduces competition and stress, allowing timid cows to comfortably access the feed they need. As a result, these cows experience improved feed intake, weight gain, and overall performance. Robotic feed pushing systems offer a solution that fosters the well-being and productivity of all cows, regardless of their temperament.


The incorporation of robotic feed pushing systems in dairy farms brings numerous advantages to the management of cow feeding. Consistency and reduced feed refusals promote better nutrition and overall cow health. Additionally, the reliable distribution of feed leads to increased butterfat content in milk, enhancing its value. Minimized sorting behavior ensures cows receive a balanced diet, while timid cows benefit from improved access to feed and enhanced performance. As technology continues to advance, robotic feed pushing systems will undoubtedly play a crucial role in optimizing dairy farming practices, allowing for the well-being and productivity of cows to reach their full potential.


by Jim Mattox

Founder of Cowsultants, Creator of Global Dairy Experience and Global Beef Summit.


Dairy farming and innovation

Innovation is in Rovibec ADN

Rovibec was founded in 1976 because Victor Rousseau was thinking innovation. Because he wanted to bring his simple and reliable solutions to other dairy farmers.

Nearly 50 years later, the company is sticking to this concept and is striving to bring innovation into farms.

The ambassador of this innovation is our RANGER feed pusher, which founds its place in more than 1500 farms around the world.

The basic concept is simple: make producers gain time. Have a robot that would do a physically demanding task that has to be performed several times a day.

The feed pusher needed to be simple to use and more than anything reliable!

Easy to say but hard to realize. That’s the challenge that our Research & development team managed!


Your success is our reward

We are proud to know that we are helping thousands of producers, every day, with our innovations.

We are happy to collaborate to your goals, to your success.

Here is one of our latest customer’s successes, the one of Matthew and Kerri Howrigan at Black Creek Farm, located in Fairfield, Vt.

They are one of the numerous dairy producer to chose our feed pusher.

Matthew and Kerry were accompanied by Dick Soule refrigeration team. This is also their success!

Read their success story here in an article by Karen Bonhert in the Dairy Herd Management.


Rovibec ranger feed pusher black creek farms
credit: Karen Bohnert – Dairy Herd Management